I can't quantify it, but there's something repulsive about the J.Crew ad that everybody's talking about.
I think because of its subtlety.
If you question the appropriateness of the ad, you're a bigot.
We hear all these stories from other "men" about how their little boys' favorite color is pink, or they played with dolls, or they've worn eyeliner, dresses, nail polish, etc.
It all comes back to acknowledging something that once was universally accepted to be a mark of masculinity: The fine line between being civilized and being a wild animal.
Animals are driven on instinct, they don't adorn themselves with anything.
Historically, men have been conquerors. They don't care about looking good. They care about looking like conquerors.
Pink nail polish doesn't cut it. After all, it's nail polish.
Polish: (n) a substance used to give smoothness or gloss.
As a verb, it means to render refined, elegant, or finished.
Was looking refined paramount to King Leonidas? Caear? Attila? Genghis Khan?
No, refinement didn't strike fear into the hearts of their enemies. A willingness to at least appear savage and willing to go to any lengths for victory is what did it.
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